Growth IQ: Get Smarter About the Choices that Will Make or Break Your Busines...

Description: Product Description : Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business A WALL STREET JOURNAL BESTSELLERDo you know the best way to drive your companys growth If not its time to boost your Growth IQTrying to find the one right move that will improve your businesss performance can feel overwhelming But as youll discover in Growth IQ there are just ten simplebut easily misunderstoodpaths to growth and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current contextTiffani Bova travels around the world helping companies solve their most vexing problem how to keep growing in the face of stiff competition and a fastchanging business environment Whether shes presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder Bova cuts through the clutter and confusion that surround growthNow she draws on her decades of experience and more than thirty fascinating indepth business stories to demonstrate the opportunitiesand pitfallsof each of the ten growth paths how they work together and how they apply to business today Youll see how for instance Red Bull broke CocaCola and PepsiCos stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy and brought back CEO Howard Schultz to coursecorrect by returning to the Customer Experience pathThrough Bovas insightful analyses of these and many other case studies youll see why it can be a mistake to imitate strategies that worked for your competitors or rely on strategies that worked for you in the past To grow your company with confidence you first need to grow your Growth IQ( it is an used product )

Price: 12.36 USD

Location: Houston, Texas

End Time: 2025-01-10T09:00:16.000Z

Shipping Cost: 0 USD