Description: Media Convergence Handbook : Journalism, Broadcasting, and Social Media Aspects of Convergence, Hardcover by Lugmayr, Artur (EDT); Dal Zotto, Cinzia (EDT), ISBN 3642544835, ISBN-13 9783642544835, Like New Used, Free shipping in the US
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a referenc and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
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Book Title: Media Convergence Handbook : Journalism, Broadcasting, and Social
Number of Pages: X, 429 Pages
Publication Name: Media Convergence Handbook - Vol. 1 : Journalism, Broadcasting, and Social Media Aspects of Convergence
Language: English
Publisher: Springer Berlin / Heidelberg
Subject: Marketing / General, Management Information Systems, Media Studies, Web / Social Media, Information Management, General, Journalism, Telecommunications
Publication Year: 2015
Type: Textbook
Item Weight: 275.3 Oz
Subject Area: Computers, Technology & Engineering, Language Arts & Disciplines, Social Science, Business & Economics
Item Length: 9.3 in
Author: Not Available
Item Width: 6.1 in
Series: Media Business and Innovation Ser.
Format: Hardcover
